Innovation and Entrepreneurship

Programme

Tourism and Tourism Business Management

Level of Qualification|Semesters|ECTS

Bachelor | Semestral | 5

Year | Type of course unit | Language

3 |Mandatory |Português

Total of Working Hours | Duration of Contact (hours)

135 | 45

Code

ULP623-10784

Recommended complementary curricular units

n/a

Mode of study

Face-to-face

Precedences

Não

Professional Internship

Não

Syllabus

Module 1 - Innovation
1.1 - Concepts, models, systems, policies, factors, process and fundamental stages
1.2 - Determinants, effects and barriers
1.3 - Distinction in relation to creativity and change
1.4 - How to measure innovation
1.5 - Innovation in organizations
Module 2 - Entrepreneurship
2.1 - Historical evolution of the concept
2.2 - Economic development and entrepreneurship
2.3 - Forms of entrepreneurship: start-up, corporate and social
2.4 - The entrepreneurial process: characteristics, motivations and needs
2.5 - Intra-entrepreneurship as a motivational and innovation-generating tool
Module 3 - Opportunity and business idea
3.1 - Sources of new ideas, birth, evaluation and development
3.2 - The protection of ideas, the business model and relational networks
3.2 - Market Orientation Model
3.3 - Innovation & Differentiation Model 8P
Module 4 - Information on the market and sector of activity
4.1 - Market and industry analysis
4.2 - SWOT-GO Analysis
4.3 - Market and marketing te

Objectives

- Raise awareness of the importance of entrepreneurship as an applicable competence in new and established businesses;
- Provide knowledge and techniques on how to develop a business model and a business plan for an innovative idea;
- Provide means and ways for the theoretical and practical analysis of internal and external environments to companies;
- Activate an entrepreneurial attitude in the student;
- Stimulate the understanding of the process of detection and analysis of business opportunities;
- Provide means for the analysis of the possibility and economic and financial feasibility of a business.

Knowledge, abilities and skills to be acquired

The student should be able to:
- Embrace the entrepreneurial process and the importance of innovation;
- Know the various areas of management that are fundamental to creating and managing a company;
- Evaluate the entrepreneurial possibility of business ideas;
- Execute a business plan with the respective operational, marketing, strategic, economic and financial plans;
- Examine the entrepreneurial feasibility of a business;
- Understand that economic activity must be estimated by its impact on society, both individually and collectively.

Teaching methodologies and assessment

The theoretical-practical classes are based on the presentation of the contents of the program and on the discussion of cases of organizations that fit into the Innovation & Differentiation Model 8P. In order to promote learning, audio-visual methods may also be used. The aim is to encourage students to participate actively in class, to develop their critical capacity and their skills for effective personal study.
ASSESSMENT METHODS
1. Continuous:
Frequency (without consultation) to be performed during the class period - (40%)
- Group work (maximum of 3 students) - (40%: 40% oral + 60% written)
- Active participation / attendance / punctuality / attitude in class - (20%).
The approval in this evaluation system requires a minimum grade of 10 points.
2. Final:
- Exam (without consultation) (100%)

References

Carvalho, J. M. S. (2016). Inovação & Empreendedorismo. Porto: Vida Económica.
Cruz, E. (2012). Criar uma empresa de sucesso. Lisboa: Edições Sílabo.
Duarte, C. & Esperança, J. P. (2014). Empreendedorismo e Planeamento Financeiro (2ª ed.). Lisboa: Edições Sílabo.
Ferreira, M. P., Santos, J. C. & Serra, F. R. (2010). Ser Empreendedor ¿ Pensar, Criar e Moldar a Nova Empresa. Lisboa: Edições Sílabo.
Portugal, M. N. (2017). Empreendedorismo (2ª ed.). Lisboa: Escolar Editora.
Saraiva, P. M. (2011). Empreendedorismo. Coimbra: Imprensa da Universidade de Coimbra.
Sarkar, S. (2014). Empreendedorismo e Inovação (3ª ed.). Lisboa: Escolar Editora.
Silva, E. S. & Monteiro, F. (2014). Empreendedorismo e Plano de Negócio. Porto: Vida Económica.
Smith, I. H. & Woodworth, W. P. (2012). Developing Social Entrepreneurs and Social Innovators: A Social Identity and Self-Efficacy Approach. Academy of Management Learning & Education, 11(3), 390-407.