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Universidade Lusófona do Porto

Innovation and Entrepreneurship

Presentation

Entrepreneurship is vitally important for economic development as it generates new jobs, values with social impact and, consequently, socially responsible actions. Innovation is an indispensable necessity for companies in today's world motivated by the speed with which new technologies appear.

This course aims to provide students with a vision of innovation and entrepreneurship, including social entrepreneurship and intrapreneurship, taking into account scientific and business perspectives.

Programme

Science in Aerospace Engineering

Level of Qualification|Semesters|ECTS

| Semestral | 5

Year | Type of course unit | Language

3 |Mandatory |Português

Code

ULP1393-10784

Recommended complementary curricular units

Not applicable.

Professional Internship

Não

Syllabus

1. Innovation: Concepts and key steps. Determinants, effects and barriers. Distinction between creativity and change. How to measure innovation. Innovation in organizations.

2. Entrepreneurship: Historical evolution. Economic development and entrepreneurship. Forms of entrepreneurship. The entrepreneurial process. Intrapreneurship as a motivational tool and generator of innovation.

3. Opportunity and business idea: Sources of new ideas, birth, evaluation and development. The protection of ideas, the business model and relational networks. Market Orientation Model. Innovation & Differentiation Model 8P.

4. Market and industry information: Market and industry analysis. SWOT-GO analysis. Market and marketing tests.

5. Team, partnerships and processes: Resources. Build a team and lead people.

6. Business implementation: Basic and advanced business creation models.

7. Impact on society: REQI and COSI models.

Objectives

Raise awareness of the importance of entrepreneurship as an applicable competence in new and established businesses; Provide knowledge and techniques on how to develop a business model and a business plan for an innovative idea; Provide means and ways for the theoretical and practical analysis of internal and external environments to companies; Activate an entrepreneurial attitude in the student; Stimulate the understanding of the process of detection and analysis of business opportunities; Provide means for the analysis of the possibility and economic and financial feasibility of a business.

Teaching methodologies and assessment

Theoretical and practical classroom classes are based on the exposition of the program contents and the discussion of cases of organizations that fit the 8P Innovation & Differentiation Model. In order to enhance learning, audiovisual methods may also be used. It is intended to encourage students to actively participate in class, develop their critical capacity and skills for effective personal study.

ASSESSMENT METHODS:

- Test - without consultation - (60%) - 22-06-2010

- Group work (maximum number of students: 5; maximum number of pages: 10) - (40%: 40% oral + 60% written) - Delivery: 25-05-2020; Presentations: 01-06-2020 and 08-06-2020

References

  • Carvalho, J. M. S. (2016). Inovação & Empreendedorismo. Vida Económica.
  • Cruz, E. (2012). Criar uma empresa de sucesso. Edições Sílabo.
  • Duarte, C. & Esperança, J. P. (2014). Empreendedorismo e Planeamento Financeiro (2ª ed.). Edições Sílabo.
  • Ferreira, M. P., Santos, J. C. & Serra, F. R. (2010). Ser Empreendedor -  Pensar, Criar e Moldar a Nova Empresa. Edições Sílabo.
  • Portugal, M. N. (2017). Empreendedorismo (2ª ed.). Escolar Editora.
  • Saraiva, P. M. (2011). Empreendedorismo. Imprensa da Universidade de Coimbra.
  • Sarkar, S. (2014). Empreendedorismo e Inovação (3ª ed.). Escolar Editora.
  • Silva, E. S. & Monteiro, F. (2014). Empreendedorismo e Plano de Negócio. Vida Económica.

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