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Universidade Lusófona do Porto

Strategic Management

Presentation

The course has a theoretical and practical scope, and aims to convey, in some detail, both the knowledge on the fundamentals, concepts, thinking and strategic reflection, as well as the principles related to the analysis, formulation, organization and implementation of a strategy in a company, as well as the presentation of cases that facilitate the learning and operationalization of analytical concepts and models, considering the complexity and uncertainties underlying the current economy and business dynamics.

Programme

Human Resources Management and Development

Level of Qualification|Semesters|ECTS

| Semestral | 5

Year | Type of course unit | Language

3 |Mandatory |Português

Code

ULP619-2580

Recommended complementary curricular units

  • Introduction to Management
  • Human resource Management
  • Company Information Systems
  • Innovation and Internationalization
  • Marketing
  • Statistic

Professional Internship

Não

Syllabus

Part I: Strategic Analysis

 

  • Chapter 1 - What is the Strategy
  • Chapter 2 - Management and Strategic Planning in Organizations
  • Chapter 3 - Analysis of the External Environment
  • Chapter 4 - Analysis of the Internal Environment


Part II: Strategy Formulation

 

  • Chapter 5 - Business and Functional Strategies
  • Chapter 6 - Corporate Strategies
  • Chapter 7 - International Strategy


Part III: Strategy Implementation and Control

 

  • Chapter 8 - Strategy Implementation
  • Chapter 9 - Organizational Structures
  • Chapter 10 - Organizational Culture
  • Chapter 11 - Strategy Evaluation and Control
  • Chapter 11 - Strategy Management Systems: Balanced Scorecard
  • Chapter 12 - Blue Ocean Strategy

Objectives

  • Understand the conceptual and analytical basis of business strategy related to strategic analysis, formulation, organization, implementation and control of the strategy.
  • Discuss the fundamentals and concepts of strategy in a broad context (market, technology and regulation).
  • Understand the main models and instruments underlying the formulation, organization and implementation of the strategy.
  • Interpret business dynamics with strategic reach in organizations.
  • Apply the knowledge acquired in the explanation of decisions and strategic actions.
  • Facilitate strategy learning through case studies.

Teaching methodologies and assessment

The teaching methodology and the evaluation adopted values an adequate combination of several components, namely:

  • Theoretical presentation of group work on real cases (10% weighting)
  • Exercise resolution and case analysis (10% weighting)
  • Two tests carried out (weighting of 40% each).

Combined with the theoretical exposition of the contents, students are asked to develop self-learning methodologies, using the selection and analysis of
cases to facilitate the consolidation of learning.

References

  • Serra, F., Ferreira, M., Torres, M., & Torres, A. (2012). Gestão Estratégica: Conceitos e Prática, 3ª Ed. Lisboa: Lidel-Edições Técnicas, Lda. ISBN: 978-972-757-606-7.
  • Teixeira, Sebastião (2014). Gestão Estratégica. Lisboa: Escolar Editora. ISBN: 978-972-592-300-9.

 

Office Hours

Nome do docente  

Horário de atendimento

Sala

Jorge Gomes

3ª feiras 16h-17h

Professores