Introduction to Design

Presentation

The Introduction to Design course prepares the student for subsequent design courses. Work methodology, creative design processes and concepts of shape, line, texture, balance and color are fundamental to the student's background formation.

Programme

Communication Design

Level of Qualification|Semesters|ECTS

| Semestral | 8

Year | Type of course unit | Language

1 |Mandatory |Português

Code

ULP729-1141

Recommended complementary curricular units

Not apply.

Professional Internship

Não

Syllabus

1. Design Thinking Methodology

2. Point, line, form, function, composition, balance, harmony.

3. Module / Pattern

4. Visual Communication

5. The Color: Theory and Practice: Black, White, Color (Pantone, Quadrichrome, RGB)

6. Brand visual identity: Theory and practice: brand, symbol, logo.

7. Typography: The importance of typography in visual communication (Form, function, scale, readability, contrast.)

Objectives

This course aims to develop the ability to organize the elements that structure the two-dimensional discourse. In this sense we work the basic concepts of shapes and spaces (structure, scale, color, interaction, modulation, movement, tension). At the same time, we seek to develop curiosity, imagination and critical thinking through a systematic approach to the various methodological notions (research and experimentation processes), using the various forms of representation and presentation (drawing, model). The transmission and apprehension of the different contents are made in theoretical moments and applied in specific practical exercises. Projects that allow the development and acquisition of knowledge inherent to the project form / function and methodology. The main steps of a design process: problem definition, idea creation, experimentation and the final solution.

Teaching methodologies and assessment

Problem-oriented teaching / learning process. Expository classes for the presentation of the proposed themes. Transmission and apprehension of the different contents, carried out in theoretical moments applied in practical exercises under guidance. Research project work on design professionals, national and international, with the aim of sharing knowledge, experiences. Attendance and mandatory participation in 70% of contact classes (exception for students with worker-student status). A number of absences higher than 30% of the total teaching hours implies the failure of the course unit (except for students with the status of worker-student). Continuous evaluation. The last element of evaluation is scheduled for 02/03/2021, at 11:30 am. It is mandatory to be present at all times of assessment, including holders of worker-student status.

1. Pattern (stitch, line and plane): 20%

2. Brand: 25%

3. Brand Book: 25%

4. Weekly research (designers): 20%

5. Commitment and participation: 10%

References

COSTA, Joan, Raposo, DANIEL (2011). Design de Identidade e Imagem Corporativa: Branding, história da marca, gestão da marca, identidade visual e corporativa.. Edições IBPC. Dinalivro.

DAIR, Carl (2001). Design with Type. University of Toronto Press.

ITTEN, Johannes (1998). Art de la Couleur. Dessain et Tolra.

JURY, David (2007). O que é a Tipografia? Gustavo Gili.

KANDINSKY, Wassily (2006). Ponto, Linha e Plano. Coleção Arte e Comunicação. Edições 70.

LUPTON, Ellen (2010). Intuição, Ação e Criação. Graphic Design Thinking. Gustavo Gili.

Office Hours