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Universidade Lusófona do Porto

Introduction to Design


The main goal of the Introduction to Design course is to instruct the students about basic notions of graphic design so that they are able to develop graphic identities and graphic objects (on digital and printed supports) which communicate their projects to an audience, teaching them to create concepts and ideas that can be translated visually


Audiovisual and Multimedia Communication

Level of Qualification|Semesters|ECTS

| Semestral | 7

Year | Type of course unit | Language

1 |Mandatory |Português



Recommended complementary curricular units

Digital Image

Professional Internship



1. The film poster [developing concets]

1.1 Types of film posters

1.2 Elements of the film poster

1.3 Marketing applied to cinema: declinations of the film poster

1.4 Designers of film posters

1.5 The role of typography


2. Communicating the film [editorial and on-line design]

2.1 Pressbooks

2.2 Flyers and other printed supports

2.3 Websites and social media


3. Opening/closing titles for films and TV series


4. Graphic design in television, music, other mediums and supports.


The course of Introduction to Design aims to teach to students the increased value that design can bring within the scope of their audiovisual and multimedia projects: in terms of developing graphic identities, exploration of ideas/concepts/metaphors, organizing visual and textual contents, production of graphic artifacts or transitioning from communicating in the medium of moving images to the medium of static images/supports. In order to do so, students will learn about typography, layout grids, visual hierarchies, image editing, among other topics. This learning will happen through the creation of graphic objects (posters, pressbooks, small clips/animations) where the they can apply the knowledge acquired during theoretical classes, a space for building and sharing visual culture both at an individual level and as a class.

Teaching methodologies and assessment

The evaluation of the students in this course is done in a continuous way, according to their behavior, participation and commitment during the classes, and also through the development of  practical exercises throughout the entire semester. 


The weight of main components that constitute the continuous evaluation is distributed as such:

70% to 4 design projects (with weights to be defined);

30% to attitudes, values and attendance to classes.

If the student fails to have a positive grade in the continuous evaluation (negative grade, less than 10 vales), or wishes to improve on the (positive) grade that they have, they can attend the Recourse Exam which will consist of theoretical and practical exercises that values 100% of the final grade.


BRANAGHAN, Sim; CHIBNALL, Stephen (2006) - British Film Posters: An Illustrated History. Londres: BFI Publishing, 2006. 304 p. ISBN 978-1-84457-221-2.

EDWARDS, Gregory J. (1989) - The International Film Poster: the role of the poster in cinema, art, advertising and history. Londres: Tiger, 1988. 224 p. ISBN 978-1-87046-161-0.

KING, Emily (2003) – Movie Poster. Londres: Octupus Publishing Group, 2003. 224 p. ISBN 184- z000-653-6.

NEWELL, Adam (2016) et al. – The Art of the B-Movie Poster. Berkeley: Gingko Press, 2016. 320 p. ISBN 978-1-58423-622-1

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