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Universidade Lusófona do Porto

Introduction to Design

Presentation

The Introduction to Design course prepares the student for subsequent design courses. Work methodology, creative design processes and concepts of shape, line, texture, balance and color are fundamental to the student's background formation.

Programme

Audiovisual and Multimedia Communication

Level of Qualification|Semesters|ECTS

| Semestral | 7

Year | Type of course unit | Language

1 |Mandatory |Português

Code

ULP728-1141

Recommended complementary curricular units

Digital Image

Professional Internship

Não

Syllabus

  1. Design Thinking Methodology
  2. Point, line, form, function, composition, balance, harmony
  3. Module / Standard
  4. Visual Communication
  5. The Color: Theory and Practice: Black, White, Color (Pantone, Quadrichrome, RGB)
  6. Brand visual identity: Theory and practice: brand, symbol, logo.
  7. Typography: Form, function, scale, readability, contrast.

Online learning: Tutorials and online support.

Objectives

This course aims to develop the ability to organize the elements that structure the two-dimensional discourse. In this sense we work the basic concepts of shapes and spaces (structure, scale, color, interaction, modulation, movement, tension). At the same time, we seek to develop curiosity, imagination and critical thinking through a systematic approach to the various methodological notions (research and experimentation processes), using the various forms of representation and presentation (drawing, model). The transmission and apprehension of the different contents are made in theoretical moments and applied in specific practical exercises. Projects that allow the development and acquisition of knowledge inherent to the project form / function and methodology. The main steps of a design process: problem definition, idea creation, experimentation and the final solution.

Teaching methodologies and assessment

Classes are theoretical and practical, with oral presentation of contents by the professor with occasional recourse to the projection of complementary audiovisual elements and debate with the students. Several practical exercises are carried out to consolidate knowledge.

The assessment is continuous and consists of exercises proposed throughout the semester resulting in an evaluation of the final weighted average with a total of 18 values. The remaining 2 values are intended for the assessment of participation and work in class by students. Students must attend at least 70% of classes.

The Resource Exam, aimed at students with a negative grade (less than 10 points) or for students wishing to improve their grade, consists of a project of similar complexity to the work developed during continuous assessment, with a total weight of 20 values.

References

Airey, D. (2015). Logo Design Love: A Guide to Creating Iconic Brand Identities, New Riders. 2 ed. ISBN: 9780321660763
Dondis, D. (2007) Sintaxe da Linguagem Visual. Martins Fontes. ISBN: 9788533623828.
Heller, E. (2017). A Psicologia das Cores: Como as cores afetam a emoção e a razão. Editorial Gustavo Gil. ISBN: 9788565985079
Kandinsky, W. (2006). Ponto, Linha e Plano. Coleção Arte e Comunicação. Edições 70. ISBN: 9789724412856
Lupton, E. (2010). Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (2 ed.). New York: Princeton Architectural Press. ISBN: 9781568989693.
Lupton, E. (Ed.) (2014). Type on Screen: A Critical Guide for Designers, Writers, Editors, & Students. New York: Princeton Architectural Press. ISBN: 9781616891701.
Lupton, E., & Philips, J. C. (2008). Graphic Design: The New Basics: Princeton Architectural Press. ISBN: 9781568987026.
McCloud, S. (1993). Understanding Comics: The invisible art. Harper. ISBN: 9780060976255.

Office Hours

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