History of the Media

Presentation

Historical study and critical analysis of media development in the West to the present.

Programme

Audiovisual and Multimedia Communication

Level of Qualification|Semesters|ECTS

| Semestral | 6

Year | Type of course unit | Language

1 |Mandatory |Português

Code

ULP728-1405

Recommended complementary curricular units

Art, culture, comunication

Professional Internship

Não

Syllabus

Concepts of communication and medium.

The origins of communication.

The emergence of writing: the Pictography to alphabetical.

Writing between the power relations. Gutenberg and the emergence of the press.

The age of enlightenment and the modern age. The academies and scientific societies. The triumph of Reason. The encyclopedia. The scientific patronage. Da Vinci.

19TH and early 20TH centuries: journalism for the masses.

The Photograph.From  Joseph Nicéphore Niépce to the advertising communication. Image concepts.

The film and the Lumière brothers. The film as a documentary.

The comics and the Cartoon.

The poster: art and propaganda.

Objectives

Media and communication history aims to present the most significant and primordial media, its uses and the way in which they were used. It is intended to promote the critical spirit, as well as research and argumentation capabilities of students.

Teaching methodologies and assessment

Throughout the semester we intend to make use of several methodologies: theoretical exposure; analysis of texts; projection of films; and written works done by students.

-Continuous evaluation requires 70% of attendance in class.

-Participation (30%).

-Written proof   (35%)

-Research paper (35%)  Students should produce a text analysis (critical and expository) on one of the films presented in the classroom, linking it with the material exposed in the programme. Each of the works must be original, have a maximum of 12 pages (excluding the bibliography and indexes) and present the respective bibliography.

Exam: Students should produce a research text on one of the topics presented in class, relating it to the subject exposed in the program. Each paper must be original, with a maximum of 40 pages (excluding indexes and bibliography) and present the respective bibliography.

References

Briggs, A. and P. Burke (2005). A Social History of the Media: from Gutenberg to the Internet. Cambridge e Malden: MA, Polity Press.

Cardoso, G. (2003). Internet. Lisboa: Quimera.

Curran, J. and J. Seaton (2003). Power Without Responsability: the Press, Broadcasting, and New Media in Britan. Londres e Nova Iorque: Routledge.

 Jeanneney, J.-N. (2003). Uma História da Comunicação Social. Lisboa, Terramar.

Levinson, Paul (1998). A Arma Suave. Lisboa: Editora Bizancio.

Quintero, Alejandro Pizarroso (1996). História da Imprensa: Lisboa, Planeta Editora.

Winston, B. (1998). Media Technology & Society: a History. Oxon e Nova Iorque: Routledge.

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