Accredited - A3ES Decision
Date of the Board Decision
Confered Degree | Duration | ECTS
Bachelor |6 Semesters |180 ECTS
National access competition/tender:
Having completed the 12th grade;
A grade higher than 95 points (range 0-200), in the following entrance exams:
17-Mathematics Applied to Social Sciences
In accordance with Decree 401/2007, of April 5.
Special competition/tender for those over the age of 23:
On completing 23 years of age by the 31st of December of the preceding year
Those not entitled access to higher education (if they have undertaken and been approved in the entrance test for the college they want to enter, they are entitled to the referred access).
Special competition/tender for higher education graduates and Diplomas in Specialized Technology:
(In accordance with Decree-Law No. 393-B/99, of 2 October;
In accordance with Ordinance No. 854-A/99, of 4 October;
In accordance with Decree-Law No. 88/2006, of May 23).
Have completed a total of 180 ECTS
The Degree in Applied Communication presents a training plan that allows students to choose their area of expertise in the professional field. This Course provides students with integrated training in Communication, Advertising and Marketing, with the objective of training specialists with skills to analyze, develop and implement communication strategies and policies for companies and institutions (public, private and third sector).
The cycle of studies includes a set of subjects of elementary theoretical and practical training that allow the future professional to act with scientific rigor, technological updating and communication management skills in the professional field of relations with internal and external audiences and in the communication of identity brand images.
Knowledge, abilities and skills to be acquired
The Degree in Applied Communication offers an integrated acquisition of knowledge, skills and competences in the area of Communication and in the predominant areas of Advertising and Marketing. Through teaching practices centered on the student and his future needs in the job market, analyzes and debates from theoretical sources and successful cases are promoted as well research works and practical classes that integrate the subjects of the communication areas. In this context, the practical component of the Atelier with application of knowledge in the field and study visits with the aim of preparing students in the fields of knowledge and know-how as a guarantee of their professional success is highlighted. Noteworthy is the organization of conferences, with external guests, which allow a permanent update of the needs demanded by professional activities, through the exchange of impressions and feedback, essential for the improvement of learning. One of the main objectives of the Degree in Applied Communication is the promotion of extracurricular activities that disseminate the work of students, through external services and partnerships. Students attending this course can choose their professional area in the field of Applied Communication, developing in their academic training a knowledge and know-how that, in a balanced way, allows them to successfully enter the world of work and in pursuit of studies in subsequent study cycles.
Equipments and venues
Universidade Lusófona do Porto offers a variety of resources to support learning, such as classrooms with multimedia equipment, a library, ICT resources, educational and scientific equipment.
The Degree in Applied Communication ensures the student a solid education, characterized by flexibility, diversity and updating that allows him in the future to attend postgraduate courses and master's degrees in the areas of specialization - Advertising, Public Relations and Marketing.
The graduate in Applied Communication will be able to exercise his professional activity in the implementation of communication strategies and policies in companies and public, private and third sector institutions.
The Degree in Applied Communication ensures integrated training in the areas of Applied Communication, allowing the graduate to perform rigorously in the management of communication, both in social relations and in the professional field of relations with internal and external audiences, products, services and brands.
Jornalismo e reportagem | Marketing e publicidade