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Universidade Lusófona do Porto

Bachelor in Applied Communication

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A3ES Decision

Accredited - A3ES Decision

Date of the Board Decision



R/A-Cr 51/2013

Confered Degree | Duration | ECTS

Bachelor |6 Semesters |180 ECTS

Programme Director

Prof.ª Doutora Maria Belém Ribeiro


Gisela Ribeiro

Entrance Conditions

National access competition/tender:
Having completed the 12th grade;
A grade higher than 95 points (range 0-200), in the following entrance exams:
17-Mathematics Applied to Social Sciences

Entry competition/tender:
Course changes;
In accordance with Decree 401/2007, of April 5.
Special competition/tender for those over the age of 23:
On completing 23 years of age by the 31st of December of the preceding year
Those not entitled access to higher education (if they have undertaken and been approved in the entrance test for the college they want to enter, they are entitled to the referred access).
Special competition/tender for higher education graduates and Diplomas in Specialized Technology:
(In accordance with Decree-Law No. 393-B/99, of 2 October;
In accordance with Ordinance No. 854-A/99, of 4 October;
In accordance with Decree-Law No. 88/2006, of May 23).

Programme requirements

Have completed a total of 180 ECTS


The Degree in Applied Communication presents a training plan that allows students to choose their area of expertise in the professional field. This Course provides students with integrated training in Communication, Advertising and Marketing, with the objective of training specialists with skills to analyze, develop and implement communication strategies and policies for companies and institutions (public, private and third sector).
The cycle of studies includes a set of subjects of elementary theoretical and practical training that allow the future professional to act with scientific rigor, technological updating and communication management skills in the professional field of relations with internal and external audiences and in the communication of identity brand images.

Knowledge, abilities and skills to be acquired

The Degree in Applied Communication offers an integrated acquisition of knowledge, skills and competences in the area of Communication and in the predominant areas of Advertising and Marketing. Through teaching practices centered on the student and his future needs in the job market, analyzes and debates from theoretical sources and successful cases are promoted as well research works and practical classes that integrate the subjects of the communication areas. In this context, the practical component of the Atelier with application of knowledge in the field and study visits with the aim of preparing students in the fields of knowledge and know-how as a guarantee of their professional success is highlighted. Noteworthy is the organization of conferences, with external guests, which allow a permanent update of the needs demanded by professional activities, through the exchange of impressions and feedback, essential for the improvement of learning. One of the main objectives of the Degree in Applied Communication is the promotion of extracurricular activities that disseminate the work of students, through external services and partnerships. Students attending this course can choose their professional area in the field of Applied Communication, developing in their academic training a knowledge and know-how that, in a balanced way, allows them to successfully enter the world of work and in pursuit of studies in subsequent study cycles.

Equipments and venues

Universidade Lusófona do Porto offers a variety of resources to support learning, such as classrooms with multimedia equipment, a library, ICT resources, educational and scientific equipment.

Further Studies

The Degree in Applied Communication ensures the student a solid education, characterized by flexibility, diversity and updating that allows him in the future to attend postgraduate courses and master's degrees in the areas of specialization - Advertising, Public Relations and Marketing.

Occupacional Profiles

The graduate in Applied Communication will be able to exercise his professional activity in the implementation of communication strategies and policies in companies and public, private and third sector institutions.
The Degree in Applied Communication ensures integrated training in the areas of Applied Communication, allowing the graduate to perform rigorously in the management of communication, both in social relations and in the professional field of relations with internal and external audiences, products, services and brands.

Scientific Areas

Jornalismo e reportagem | Marketing e publicidade


Study Plan

1st Year/ Comon CoreSemester ECTS
History of the MediaFirst Semester7
Introduction to Contemporary ThoughtFirst Semester5
Market ResearchFirst Semester6
Techniques of Written ExpressionFirst Semester6
Theory of AdvertisingFirst Semester6
Fundamentals of MarketingSecond Semester6
Multimedia Computing and InteractivitySecond Semester7
Quantitative Methods and Statistical AnalysisSecond Semester6
Sociology of the Media and Public OpinionSecond Semester5
Text and Discourse Analysis MethodsSecond Semester6
2nd Year/ Comon CoreSemester ECTS
Advertising RhetoricFirst Semester6
Communication and Information LawFirst Semester6
Consumer BehaviourFirst Semester6
Strategic MarketingFirst Semester6
Visual CultureFirst Semester6
Communication and ConsultancySecond Semester6
Creative ProcessesSecond Semester6
Ethics and Media Responsibility Second Semester6
Operational MarketingSecond Semester6
Semiotics of AdvertisingSecond Semester6
3rd Year/ Comon CoreSemester ECTS
Communications ManagementFirst Semester6
Digital MarketingFirst Semester6
Marketing WorkshopFirst Semester6
Option IFirst Semester6
Organizational CommunicationFirst Semester6
Advertising WorkshopSecond Semester6
Brand CommunicationSecond Semester6
International MarketingSecond Semester6
Option IISecond Semester6
Political CommunicationSecond Semester6

Teaching staff

Teachers, Academic Degree and Dedication time
LecturerAcademic DegreesDedication time
Alexandra Maria Gomes Costa Morais FigueiraDoctoratePart-Time
Ana Augusta Mestre TeixeiraMasterPart-Time
André Nuno Carita Pires De CarvalhoDoctoratePart-Time
Cândida Maria Duarte ManuelDoctorateFull-Time
Diogo João Ferreira Da Costa SampaioMasterPart-Time
Francisco Manuel Morais MesquitaDoctoratePart-Time
Francisco Manuel Rebelo De Almeida EspinhaçoBachelorPart-Time
Lara Marisa Gonçalves Dos Santos DoctoratePart-Time
Manuel Luís Bogalheiro Rocha FernandesDoctorateFull-Time
Marco André Monteiro FerreiraMasterPart-Time
Maria Belém Reis Serra Pereira RibeiroDoctorateFull-Time
Maria José Moutinho FerreiraDoctorateFull-Time
Rui Alberto Mateus PereiraDoctorateFull-Time
Susana Chiocca De Almeida DuarteDoctoratePart-Time


Admission for Undergraduates 175 €
Change Course 75 €
Holders of University Degree 175 €
International student 255 €
International student 255 €
Readmission 75 €
Registration245 €
Student Insurance40 €
Enrollment260 €
Average value for 30 ECTS semestral curricular units 337,2 €
Per ECTS 11,24 €

Other fees may be applied in accordance with the regulations in force