Universidade Lusófona do Porto

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Duration / Confered Degree / ECTS

2 Years (4 Semester) / Master / 120 ECTS

Programme Director

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Qualification requirements and regulations

May apply to the MA:
1. Holders of a undergraduated degree (Licenciado) or legal equivalent;
2. Holders of a foreign academic degree conferred following a 1st cycle of studies organized according to the principles of the Bologna Process by a State acceding to this process;
3. Holders of a foreign academic degree that is recognized as meeting the objectives of a degree by the statutorily competent body of the IES Group Lusófona to which it applies;
4. The holder of academic, scientific or professional that is recognized by the statutorily competent body of the IES Group Lusófona to which you are applying, as evidence of ability to undertake this course.

Objectives

The MSc in Marketing and Advertising aims the training of researchers and students in applied communication to Marketing and Advertising, as well as the qualifications and skills more profund in this area. The Master not only aims to deepen understanding of the practices developed in the area, as well as to create and develop scientific justification for a theory of activity.

Knowledge, abilities and skills to be acquired

Facilitate the acquisition of skills and technical and scientific expertise on the part of Master's in Communication Sciences in the fields of Marketing and Publicity, allowing its integration into the dynamics of the various public and private institutions;
Munir students with a set of conceptual and theoretical tools essential for analysis and research of communication processes in marketing and advertising;
Allow an integrated action learning techniques and communication technologies applied to the process of designing appropriate policies and marketing strategies and advertising, as well as implementation and monitoring of their plans;
Deepen knowledge to a dynamic action and intervention in the areas of consulting / auditing communication applied to marketing and advertising.
Train professionals with higher qualifications within the professional fields of marketing and advertising, and applied communication in general, with the skills required by professional practice.
Provide an education able to propose, conceptualise, experiment and modeling complex social phenomena that must be grasped in full, without neglecting the specialization and professionalization.

Scientific Areas

Marketing e publicidade;

Study Plan

Ministerial Decree nº27146/2009 of 17 December

1st Year / Core Curriculum		ECTS
Research and Investigation Methods	1º Semestre	10
Communication Models and Theories	2º Semestre	7
Ethics and Consumer Law	2º Semestre	7
Market Studies	2º Semestre	8
Strategic Brand Management	2º Semestre	8
1st Year / Marketing		ECTS
Marketing Plan	1º Semestre	10
Strategic and Operational Marketing	1º Semestre	10
1st Year / Advertising		ECTS
Advanced Advertising Topics	2º Semestre	10
Creative Advertising Processes	2º Semestre	10
2nd Year / Core Curriculum		ECTS
Dissertation Project	Semestral	18
Dissertation	1º Semestre	30
2nd Year / Marketing		ECTS
Marketing Seminar	2º Semestre	12
2nd Year / Advertising		ECTS
Advertising Seminar	1º Semestre	12

Teaching staff

Lecturer	Academic Degrees	Dedication time
Ana Augusta Mestre Teixeira	Master	Full-time
Américo De Sousa	Master	Part-time
António Manuel João Preto	Doctorate	Part-time
Carlos Alberto Da Costa Martins	Master	Part-time
Florbela Maria Silva Teixeira Guedes	Doctorate	Part-time
Isabel Maria Perez Da Silva Babo Lança	Doctorate	Full-time
Ivone Marília Carinhas Ferreira	Bachelor	Part-time
José Manuel Da Silva Carvalho Vieira	Doctorate	Part-time
João Faria Gomes Morais	Master	Part-time
João Sousa Cardoso	Doctorate	Full-time
Maria Teresa Silva Guerreiro Mendes Flores	Doctorate	Full-time
Maria José Moutinho Ferreira	Doctorate	Full-time
Paulo Alexandre Ferreira Duarte	Master	Full-time
Paulo João Nunes Zsoldos Heitlinger	Doctorate	Full-time
Peter George Kirby-higgs	Bachelor	Part-time
Rita Ciotta Neves	Doctorate	Part-time